Brand guide

Brand
guide

For partners, press and designers. Please use our original logos and colours — no redrawing.

Let’s Be Friends With Food Waste

Logos

The “0” in LAB0VER is an orange; the ＊ is its stem — the logo itself is a piece of food waste. At small sizes (avatars, stickers, favicons) use just the orange ring.

Black badgeDefault on light backgroundsDownload PNG

White badgeOn dark, mint, orange or photosDownload PNG

HorizontalWebsite header, email, slide footersDownload PNG

Usage

Keep at least one “0” of clear space on every side
Badge: at least 25 mm in print, 160 px on screen
Horizontal: at least 40 mm wide in print
One version per layout

Don’t

❌ Stretch, squash or tilt
❌ Add shadows, glows or gradients
❌ Re-type or rearrange
❌ Recolour the orange
❌ Place on busy photos without a backing
❌ Redraw it or make new marks

Colours

60%

Cream#FBF6EEBackground — never pure white

18%

Warm orange#F79232Primary — the “0” in our logo

10%

Mint#70C6A4Primary — the buildings in our badge

Ink#2C1700All text — never pure black

Fruit yellow#FEBD11Accent — illustration

Sky blue#6588C5Accent — data and charts

All colours come from the original logo files. Proportions: cream 60, orange 18, mint 10, ink 7, yellow 3, blue 2. Orange is for fills and shapes, not text on cream.

Typography

Chinese headings · Noto Sans TC Black

同廚餘做個好朋友

Slogans · Noto Serif TC

齊惜共研　環保自救

English headings · Josefin Sans Light

Live Zero · Left Zero

Data & times · IBM Plex Mono

15:00–18:00 · 455.8 kg

Body text in regular sans, line height 1.7–1.8. Pills: orange = activity, mint = knowledge, outline = reminder.

ActivityKnowledgeReminder

Voice

✅

Say

Leftovers, resources, friends, still useful, food that hasn’t found its next home.

❌

Avoid

Fear or guilt; describing food waste as gross or shameful.

Need the source files?

For vector files (SVG, AI, EPS), email lab0verhk@gmail.com.

lab0verhk@gmail.com

Brandguide